Memory… is the diary that we all carry about with us. – Oscar Wilde
What is your first memory? Most likely it’s hazy around the edges… vague. If you have a photo of that memory it is probably sharper and easier to remember. Because what is a photo, but a memory frozen in time?
Now what if you could experience a memory, in a physical way, outside of your own mind? This is what Kodak Alaris is offering at this year’s SXSW. Kodak Alaris partnered with Marco Lutyens to build The Memory Observatory, an interactive installation that explores memories through the senses and what Moments mean.
Why SXSW for this one-of-a-kind experience? SXSW Interactive has become known as the launch pad for creative and emerging technologies. SXSW attendees are hungry for new ideas, such as ways to digitally connect and share their stories, but are faced with the challenge of cutting through the clutter. The Memory Observatory, inspired by the new KODAK MOMENTS App, turns photos into a memory journey. It’s a reminder that in this digital age, your most precious memories and their stories need a special place of their own.
The Memory Observatory opens at SXSW on March 12. Our team has been busy preparing for that day. Every experience begins with a plan and the hands to build it from the ground up. Construction on The Memory Observatory began last month. Here are some sneak peeks at the bones of the installation that will be bringing memories to life.
If you are going to SXSW be sure to visit The Memory Observatory in Ballroom B of the Austin Convention Center. If you aren’t traveling to SXSW, stay tuned for the stories and experiences we will be sharing for you to follow along with at home.