Social Media – You need to go fish where the fish are.

Wednesday Works post from guest blogger and professional photographer, Kenny Kim.

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Kenny Kim has always been fascinated by the visual arts, especially the connection between art and photography. This passion led him to study graphic design at the University of Illinois where he also became a Web designer.  But he eventually realized that the greatest outlet for his artistic expression and technical skills would be through his passion for photography.

With the launch of Kenny Kim Photography in 2006, his vision instantly resonated with his audience, and Kenny Kim Photography very quickly grew into a nationally recognized studio. Kenny has captured over 150+ weddings in locations throughout the United States, Mexico, the Caribbean and in Italy.

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I recently got back from a trip to The Big Apple. While wandering through the familiar streets of New York City, riding through their elaborate subway trains and walking through the familiar halls of airports, I couldn’t help but to notice something that all these difference places had in common: Almost everyone was looking down at their smart phones! Without glancing at their screens, I could probably guess that the majority of them were either on Facebook, Twitter, Instagram, Snapchat and/or another form of a social media application. It was a good reminder to me that we are now living in the social media era. Use of mobile technology has transitioned from an option to a necessity. It has become the main channel for communication, news, advertising and even building relationships.

Wedding images of Bethany Scheuerman & Matt Whipple

When I got into the wedding photography industry nine years ago, social media was just starting to scratch its surface. I recall talking to many of my colleagues who were on the fence about joining the social media bandwagon at that time. Even just a few years ago, during my classes and workshops, I informed everyone about how having social media was a nice addition to incorporate into your business. Times have now changed and my message has evolved. It is now ESSENTIAL to integrate social media into your business.

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As a destination-wedding photographer, social media has played an integral part of my business in helping me get the ideal clients. Aside from traditional referrals and word-of-mouth recommendations, it is now the biggest form of marketing for my studio. The best way to define marketing is that you need to go fish where the fish are. Most of the brides are using their smart phones to plan their weddings. They spend time looking at Pinterest and wedding style blogs for inspirations/ideas. They are viewing and sharing photos on Facebook and Instagram. Social media is now the ocean where your clients are swimming in. This is where you want to go fishing.

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Kodak Alaris has always been the leader in the photography industry. They also recognize the importance of social media as one of the essential steps in sharing and preserving the images we capture for our clients. I am thankful that they have given me the platform to share this message at WPPI Conference in Las Vegas next week. Please join me on March 1st for my Master Class about Destination Weddings. Then on March 2 & 3rd , I will be at the Kodak Alaris booth from 11am to 12pm, where I will dive more in depth about this topic and share some practical social media tips with everyone. Can’t wait to see you there!

Are you on social media? Let’s connect!

Facebook: @kennykimphotography / Twitter: @kennykim / Instagram: @kenny_kim